Your trusted guide to safer, smarter betting in the UK.
What Makes Us Different
Responsible Gambling First
We prioritise safety over signups — with clear guides and responsible gambling scoring on every bookmaker.
Transparent Reviews
We break down withdrawals, verification, terms, and fairness in plain English — no hype, no bias.
Independent Ratings
Our bookmaker evaluations use a transparency index and responsible gambling criteria to ensure honesty and fairness.
Top UK Bookmakers (Our 2025 Transparency Ratings)
Bet365 — Safety Score: 92/100
- Excellent responsible gambling tools
- Fast withdrawals
- Clear and fair terms
SkyBet — Safety Score: 88/100
- Strong RG controls
- Good user experience
- Reliable withdrawal times
BetVictor — Safety Score: 85/100
- Fast verification
- Transparent promotions
- Good customer support
Safe Betting Tools
Bankroll Calculator
Plan safer stake sizes and avoid overspending.
EV Calculator
Understand expected value and make informed betting decisions.
Odds Converter
Convert fractional, decimal, and American odds instantly.
Your Safety Comes First
Learn how to set limits, recognise gambling harm, and stay in control of your betting.