SafeBet UK is a free, independent betting review website.
To support our work, we may receive compensation from UK-licensed betting operators when users visit their websites or sign up through our links.
This is known as affiliate marketing.
How Affiliate Links Work
- If you click a bookmaker link on our website
- And then register or place a bet
- The bookmaker may pay us a commission
You are never charged extra for using our links, and your experience with the bookmaker is not affected.
Our Commitment to Transparency
Even though we may earn commissions:
- We remain fully independent
- We do not accept payments to change ratings
- Our reviews are based on transparency, fairness, and responsible gambling principles
- Unsafe operators are not promoted
Why We Use Affiliate Links
Running SafeBet UK requires:
- Hosting and maintenance
- Content research and editing
- Responsible gambling guidance
- Review updates
- Tools and calculators
Affiliate commissions help us keep the site free for all users.
Responsible Gambling First
Our primary mission is ensuring safe, informed betting.
We do not promote irresponsible behaviour, unrealistic claims, or unsafe operators.
If an operator fails to meet our standards, we will not recommend them — even if they offer high commissions.